Paso Robles Wine Country Alliance 2024 Premier Member Education Kickoff Event

DRIVE: A Strategic Planning Seminar & Workshop for the Wine Industry

Create a strategy and action plan that will foster teamwork, increase engagement and productivity, and transform your business.

Strategize and plan to take your team and business to the next level, transform your business with an actionable plan to increase team engagement and productivity, and optimize and measure results to guarantee success in this three-hour industry workshop and panel focused on business planning and strategy.

Presented by Paso Robles Wine Country Alliance & Full Cup Solutions, the event will cover topics such as:

Creating a personalized business objective plan for 2024
Best practices for communicating both inside and outside your business
The importance of overcoming obstacles and staying focused on your goals
Developing a game plan which highly engages your team

Our guest speakers & subject experts:

Event Host: Amanda W. Higgins, Principal, Full Cup Solutions
Joel Peterson, Executive Director, Paso Robles Wine Country Alliance
Susan Kostrzewa, Founder, Resplendent Ink Content Consulting and former Editor-in-Chief, Wine Enthusiast
Elaine Chukan Brown, wine journalist, educator and public speaker
Commander Jeff Gardner, Navy SEAL, U.S. Navy
Reilly Newman, Brand Scientist, MOTIF and author
Scott Larson, Paso Robles educator, mentor, and sports coach
Gus Zhu, Master of Wine, Cork Supply USA