Join the Paso Robles Wine Country Alliance for its second annual Marketing Boot Camp on Tuesday, February 25! This immersive experience will provide comprehensive training with a full day of sessions focused on the tools and strategies you need to help marketing your business.
This event brings together Paso Robles wine industry and tourism marketing professionals for a full day of education, updates from the PRWCA and partners, and networking.
| Time |
Topic |
| 8:00 - 8:30 a.m. |
Check in & Networking |
| 8:30 - 8:45 a.m. |
Welcome |
| 8:45 - 9:30 a.m. |
Keynote: Attracting & Retaining New Customers |
| 9:30 a.m. - 11:30 a.m. |
Brand Health Check Workshop |
| 11:30 a.m. - 12:00 p.m. |
Lunch |
| 12:00 p.m. - 12:45 p.m. |
Influencer Marketing |
| 12:45 - 2:00 p.m. |
Social Media Compliance |
| 2:00 - 2:15 p.m. |
Break |
| 2:15 - 3:15 p.m. |
SMS Marketing |
| 3:15 - 4:30 p.m. |
Email Marketing |
Hot topics and marketing pros come together in one place to help jumpstart a successful 2025. Speakers and topics include:
From First Sip to Forever Fan: Turn Curious Customers into Loyal Ambassadors
Devin Parr, Editor-in-Chief and Co-founder of The Vintner Project | Founder and Managing Partner, Devin Parr & Associates
In today’s evolving wine market, attracting new customers is only half the battle—turning them into lifelong fans is where the real magic happens. In this engaging keynote, Devin Parr will deliver fresh ideas, bold strategies, and actionable insights to help you connect with new audiences, stand out in a crowded space, and build lasting loyalty. You’ll leave energized, equipped, and inspired to drive meaningful growth for your brand and business.
Brand Health Check Workshop
Tamara Bingham and Katy Rogers, Co-founders, Likely Story Strategies
This workshop will walk you through how to evaluate your brand to establish clear direction or realign where needed, create consistency across brand touchpoints, and identify a cohesive strategy for you to take back to your business to set you up for scalable growth.
Everything You Always Wanted to Know About Influencer Marketing, But Were Afraid to Ask
Eamon Brennan, VP of Creator Partnerships at creator agency Collab, Inc.
Learn the pros and cons of influencer marketing, best practices, and answers to questions about how to get the most out of your influencer strategy.
Staying Compliant on Social Media
Lucas Noble, Principal Attorney, Crafted Legal
Brush up on the essentials of social media compliance and get updates to recent changes to ensure your wine or hospitality brand stays aligned with industry regulations while engaging your audience effectively.
SMS Marketing Strategies You Need to Drive Efficiency and Scale
RedChirp
Cut through the noise with one-on-one conversations, bulk club and marketing texts, and completely automated notifications about shipments, reservations, and more.
Activate Brand Loyalists Through Email Marketing
Erica Walter, CEO, Email Mavens
Engage your wine club through automated email campaigns that set you up for a long and prosperous relationship; one where members stay longer, spend more within and outside of their allocations, and bring their friends into the fold as well.
Join us for a day of education, networking with peers, and fostering meaningful connections and partnerships.
